Privacy Policy

Last Updated: June 21, 2026

1. Introduction

HyperBeRx ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us.

As a healthcare provider, we are subject to the Health Insurance Portability and Accountability Act (HIPAA) and applicable state privacy laws. This policy covers both our website privacy practices and our general approach to protecting your information.

2. Information We Collect

Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, mailing address
• Demographic Information: Date of birth, gender
• Insurance Information: Insurance provider, policy number, group number
• Communication Preferences: Preferred contact method, SMS opt-in status

Protected Health Information (PHI)

In the course of providing medical services, we collect protected health information, including:

• Medical history and current health conditions
• Treatment records and progress notes
• Physician referral information
• Diagnostic test results
• Treatment plans and prescriptions

The use and disclosure of PHI is governed by HIPAA and our Notice of Privacy Practices, which is provided to all patients.

Website Usage Information

When you visit our website, we may automatically collect:

• IP address and browser type
• Pages visited and time spent on the Site
• Referring website or search terms
• Device type and operating system

3. How We Use Your Information

We use collected information for the following purposes:

• Healthcare Services: To provide, coordinate, and manage your hyperbaric oxygen therapy treatments
• Communication: To respond to inquiries, send appointment reminders, and provide treatment updates
• Insurance and Billing: To verify insurance coverage and process payments
• Quality Improvement: To evaluate and improve our services and patient care
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Website Improvement: To analyze website usage and improve user experience

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following circumstances:

• Treatment Purposes: With other healthcare providers involved in your care, such as referring physicians
• Payment: With insurance companies and billing entities to process claims
• Healthcare Operations: For quality assessment, compliance, and accreditation activities
• Legal Requirements: When required by law, subpoena, or court order
• Service Providers: With trusted third-party vendors who assist with our operations (e.g., IT services, appointment scheduling software) under strict confidentiality agreements
• With Your Consent: In any other situation where we have obtained your explicit consent

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to enhance your browsing experience. These include:

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Help us understand how visitors interact with our website
• Functionality Cookies: Remember your preferences for future visits

You can control cookie settings through your browser preferences. Disabling certain cookies may affect website functionality.

6. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of data in transit and at rest
• Secure access controls and authentication
• Regular security assessments and updates
• Staff training on privacy and security practices
• Physical security measures at our facilities

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

7. Your Rights

You have the following rights regarding your information:

• Access: You may request a copy of your personal information and medical records
• Correction: You may request corrections to inaccurate information
• Restriction: You may request restrictions on certain uses of your information
• Accounting: You may request an accounting of disclosures of your PHI
• Communication Preferences: You may request to receive communications by alternative means or at alternative locations
• Opt-Out: You may opt out of marketing communications and SMS messages at any time

To exercise any of these rights, please contact us using the information provided below.

8. SMS and Text Message Privacy

If you opt in to receive text messages from HyperBeRx:

• We will only send messages related to appointment reminders, treatment updates, and information you have requested
• We will not share your phone number with third parties for marketing purposes
• Message and data rates may apply based on your mobile carrier plan
• You can opt out at any time by replying STOP to any message

For full details, please see our SMS Opt-In Policy.

9. Children's Privacy

Our website and online services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13 through our website. Medical treatment for minors is coordinated through their parent or legal guardian.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact our Privacy Officer:

• Phone: (555) 555-0123
• Email: privacy@hyperberx.com
• Mail: HyperBeRx Privacy Officer, 123 Medical Plaza Dr, Suite 200, Healthcare City, ST 12345